Particularly during the COVID-19 pandemic, in which most travel has paused or shut down, travel in another form once again serves as a great unifier. Whether it is bonding over a new documentary about penguins, or tuning in to the first ship that sailed Antarctica.
Phase 1 Tactics
1. Pushing existing content of Lonely Planet to the customers, which is already happening.
2. Shift the content strategy from static to interactive.
Discover local and lost treasures be it places, food, cultures, traditions, music, people, art and causes to contribute to and collaborate with. This would not only open horizons for travel, but also for the economy and the social fabric of that geography.
Phase 2 Tactics
1. Along with local governments and municipalities, schools, department of history and geography, NGOs, map opportunities and local resources including ambassadors.
2. Organize events, reignite traditional food and customs, celebrate local heroes, volunteer.
3. Post videos, and testimonials of new places discovered and the community activity engaged in.
Create global partnerships and collaborations to serve while you travel. Re visit policies related to global travel, safety, redistribute resources, allowing local communities to resolve their most pressing issues.
Phase 3 Tactics
1. Establish new connections and opportunities for travelers to “do good” while in other countries, making that the core purpose to choose a place to travel
2. Work with local municipalities and prepare lists of urgent improvement projects vetted by Travel Council and posted on the Lonely Planet’s site
3. Travelers will select a project from the list and support it either by doing volunteer work, Renati Currency or donations…
4. Another opportunity for contribution for travelers will be to select a Local Partner to tag along on their journey.