To Project RENATI

Fostering deeply personal experiences and prosperity, through free space and global travel to preserve the planet for everyone to enjoy.

The 10,000-Foot View

We Started Our Project With 3 Main Objectives

1. Testing The Concept
2. Launching It With Lonely Planet
3. Building The Prototype

The Nitty-Gritty

Testing The Concept

1. Global survey.

2. Qualitative research with 30 respondents.

3. Social contract aligned to how people would like to see travel.

Launching It With Lonely Planet

Lonely Planet is launching project RENATI — a member-based pilot program that will introduce Social Contract to its existing audience, gradually acquiring additional members through marketing, PR and branding initiatives.

The Travel Council will be managed by project RENATI till the Social Contract is established and institutionalized or for the sake of the pilot. Eventually both Social Contract and Travel Council will be open for collaboration and partnerships.

We reached out to the CEO of Lonely Planet, Luis Cabrera, with our proposal.

Leveraging the recent partnership with Apple Maps and existing Guides App by Lonely Planet, Project RENATI will include additional functionalities to the App.

New functionality will allow anyone with access apply for “Participant’s assistance” and, if you are a “Participant”, you first pick the place of travel. Once you confirm your purchase on Lonely Planet, you will be directed to Renati for you to pick a “good-deed-to-do” from the list of available projects.

Lonely Planet will also introduce a virtual currency — “Renat” (plural “Renati”) to be used only for Social Contract transactions. Travelers cannot convert Renati to any currency but you could use it to pay for different services provided by participating companies and individuals, with the possibility of becoming a source of revenue in the long term. Travelers can also choose to donate their “earnings” to a cause, individual or participating organization.

Making It Work

Building A Prototype

24/7 Across 4 Time Zones

From Sketch

Through Design

To Product

Please, play around to see how it works.

The Strategy

Phase 1

Particularly during the COVID-19 pandemic, in which most travel has paused or shut down, travel in another form once again serves as a great unifier. Whether it is bonding over a new documentary about penguins, or tuning in to the first ship that sailed Antarctica.

Phase 1 Tactics

1. Pushing existing content of Lonely Planet to the customers, which is already happening.

2. Shift the content strategy from static to interactive.

Phase 2

Discover local and lost treasures be it places, food, cultures, traditions, music, people, art and causes to contribute to and collaborate with. This would not only open horizons for travel, but also for the economy and the social fabric of that geography.

Phase 2 Tactics

1. Along with local governments and municipalities, schools, department of history and geography, NGOs, map opportunities and local resources including ambassadors.

2. Organize events, reignite traditional food and customs, celebrate local heroes, volunteer.

3. Post videos, and testimonials of new places discovered and the community activity engaged in.

Phase 3

Create global partnerships and collaborations to serve while you travel. Re visit policies related to global travel, safety, redistribute resources, allowing local communities to resolve their most pressing issues.

Phase 3 Tactics

1. Establish new connections and opportunities for travelers to “do good” while in other countries, making that the core purpose to choose a place to travel

2. Work with local municipalities and prepare lists of urgent improvement projects vetted by Travel Council and posted on the Lonely Planet’s site

3. Travelers will select a project from the list and support it either by doing volunteer work, Renati Currency or donations…

4. Another opportunity for contribution for travelers will be to select a Local Partner to tag along on their journey.

Social Contract

The new ‘social contract’ redefines travel. This contract puts the the traveler at the Center as a Force and Partner for positive change. Travelers to hold themselves to a higher standard and think of the planet and the safety of everyone first.

The main promise of the Social Contract is that we must do good not just for ourselves but also for our “neighbors“. Doing good is the only way we could save our planet and help enhance the  quality of lives for people around us.

By agreeing to the  Social Contract, the traveler is engaging in a relationship with the world at large and acknowledges their responsibility to uphold the 3 Pillars of the Social Contact and adhere to its Core Values.

Three Pillars

Core Values

Respect – It is about going beyond!

This includes respect for yourself and the environment, cultures, traditions, for other people and for rules and regulations. 

Friendship – It is about being inclusive!

Travel encourages us to see the world as an instrument for mutual understanding between individuals, and between people all over the world. 

Accountability – It is about being responsible!

Holding accountable all within your party to follow the rules and guidelines of the Social Contact, the 3 Pillars, and the Core Values. 



The Collaborators

Travelers / Citizens / Local communities

As the focal point of the Traveler Interactions, these groups represent the most served within the new Social Contract. Travelers have direct interaction with local citizens and their communities and much of the Contract’s guidelines is meant to establish a safe and healthy relationship between all of the above.


Sponsors / Collaborators

Our sponsors and collaborators are our backbone of the service opportunities provided to Lonely Planet travelers. While not on the front lines of the interactions, per se, these partners offer both a platform for service and insights into what most benefits the local communities.

+ Hospitality organizations
+ Health & Wellness organizations
+ Sustainability and Social Justice organizations
+ NGOs
+ Educational institutions
+ Think tanks
+ Social investment funds
+ Media organizations and travel bloggers
+ Hospitals and doctors

Local Municipalities / Governments

As overarching partners, we work closely with these institutions and our partners above to ensure both safe and healthy travel environments as well as up to date community needs, health and travel advisories and up to date guidelines for Travelers.